The Fight Against Big Box Retailers: What Every Clinic Should Know

What do new players in the veterinary care space like Walmart, Petco, and Lowes mean for vet med professionals? Many local clinics assume the answer is: "not a lot." But as Big Box retailers enter the veterinary care space, there is an increasing trend for pet owners to perceive vet care as a commodity. Clients expect commodities to be cheap and interchangeable; everything pet care shouldn't be.

Learning Objectives

• What "commodification" means for service providers and examples of what it looks like in the vet med space
• How clinics can thrive despite Big Box retailers offering veterinary care
• Creating a different expectation of what care is in the era of Internet searching
• What factors contribute to cultivating a clientele that perceives care as a priority for their pet's health and well-being, and not as a commodity

Certification Requirements

Students must complete the video lesson and also pass a short multiple-choice quiz with a score of 70% or higher. For your convenience, all CE certificates will be available to access anytime within your PetDesk CE University portal account; recipients can download and/or print these PDF certificates to submit to their region's board for accreditation.

Accreditation

1.0 CE Credit Hours, Non-Medical, for Veterinarians, Veterinary Technicians, and Practice Managers in the United States and Canada.

Course Access

All registrants will receive 12 months of access to this course, including all lessons, materials, and any other associated content.